5 reasons to enter the IWC
- Feedback for all wines: All wines entered into the IWC will receive judge's feedback, irrespective of medal status.
- Global Recognition: Boost sales and visibility worldwide with the world’s most trusted medal through a global PR campaign.
- Extensive Reach: Connect with 2 billion* consumers and retailers. *Wine portfolio reach Jan-Sep 2023 – source Cision.
- 100% Blind Tasting: Judging ensures a level playing field for all wines.
- Expert Judges from around the world As opposed to judges from specific regions.

What sets the IWC apart?
Setting the Global Standard for Excellence
Entering the competition allows you to benchmark your wines against the best in the world, ensuring you remain at the forefront of the industry. The IWC judging process assesses every wine ‘blind’ and judges each for its faithfulness to style, region and vintage, with no pricing or producer information provided.
This process enables winemakers to benchmark the performance of their wines alongside others of a similar style and see where they
sit on the global stage.
“We have worked tirelessly on vineyard improvements…so winning two IWC trophies is wonderful recognition for all the work that has been done by the vineyard and winemaking team.”
Martin Shaw Co-Founder, Tolpuddle Vineyard

Rigorous Assessment by Industry Experts
83% of the IWC entrants believe that entering the IWC has positively impacted/will positively impact their winery's reputation and sales.*
Gathering the World's Wine Experts

Broad Exposure and Global Reach
New for 2024: The IWC results will be shared on the renowned wine search engine wine-searcher.com, which represents 240 million searches by consumers each year.
“This award means a great amount for me and also the team. There's a whole village that it takes to make these wines. And it's awesome that someone from New Zealand has won this trophy.”
Natalie Christensen, IWC White Winemaker of the Year 2023

Proven Impact: Tangible Benefits
"By winning the IWC awards multiple times, it actually gave us recognition on a global scale. Now, we are fortunate enough to be exporting to America, Australia,
the UK, Canada, and Singapore."
Rosie Dunphy, Owner, Coal Pit Wines, New Zealand
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*Survey May 2023