IWC Stickers

A study* conducted by the International Wine Challenge (IWC) has revealed that wines bearing the foil stickers for their gold, silver, bronze or commended medals can sell up to seven times as many bottles as the same wine with no sticker.


 
IWC Stickers

Our un-dated, high-gloss varnish foiled medal stickers will make your wine or sake stand out from the crowd at point of sale. A case study with a major retailer in the UK showed the average increase in sales for wines carrying the IWC medal stickers is 24%*.


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“It’s really hard to choose a wine when you go into a shop and you’re looking at a whole wall of bottles and a lot of them look fairly similar, you’ve only got a label to go on. An IWC medal is a really easy way just to signpost and help them make a decision when it comes to buying.”

Helen McGinn, IWC Co-chair

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Wines that have been awarded a Gold or Silver will have the option to use IWC medals with or without their point scores. 


IWC bottle-stickers & artwork licences (to use the IWC medal logo on bottles), are available to purchase for awarded wines in the 2022, 2023 and 2024 IWC Competition.





*Case study IWC & Coop Dec 2018.

International Wine Challenge 2025

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  • Sponsors of the Supermarket of the Year Award
  • iFavine
  • Sponsors of the Great Value Sake Award
  • Sponsors of IWC Sake Prefecture of the Year Award
  • Sponsors of the Large Independent of the Year Award
  • Sponsors of Wine Educator of the Year
  • Sponsors of the South Africa Specialist Award
  • Sponsors of IWC Online Retailer of the Year
  • Sponsors of IWC Champion Sake of the Year
  • Sponsors of the Rosé Specialist Merchant of the Year Award
  • Supporter 4
  • Hillebrand Gori