EN
English
FrenchIf your wine or sake earned a medal in the 2025 International Wine Challenge, now is the time to turn that recognition into measurable commercial success. IWC bottle-stickers and artwork licences (to display the medal logo directly on your labels, cases or marketing materials) are officially available – and they do far more than just look impressive.
They drive SALES
A groundbreaking IWC study in partnership with major UK supermarkets Co-op and M&S proved that medal stickers don’t just influence – they convert.
These aren’t hypothetical gains – these are real-world results from retail shelves. When shoppers are faced with choice, IWC stickers act as a powerful shortcut to trust.
They instantly signal quality, credibility and value. At the point of sale, that’s the edge your wine needs.
Don’t Leave Your Medal on the Shelf – Put It to Work.
Order IWC stickers for your medal-winning bottles
License the logo for custom use across print and digital marketing
Drive customer confidence and maximise every sale opportunity
Sarah Benson, the Co-op’s wine buyer (Commercial BWS, Impulse and Kiosk), said: “We have seen very positive results which would suggest that customers recognise the IWC medal stickers and they make a significant influence on their purchases.”
The stickers are a crucial step in helping guide consumers at the point of sale – as Helen McGinn, author of The Knackered Mother’s Wine Club and IWC Panel Chair, comments: “It’s really hard to choose a wine when you go into a shop and you’re looking at a whole wall of bottles and a lot of them look fairly similar, you’ve only got a label to go on. An IWC medal is a really easy way just to signpost and help them make a decision when it comes to buying.”
Thousands of wines are judged. Only the best receive medals. Make yours stand out.
Sticker Rates
IWC stickers are all available to purchase here.
1 x roll (1,000 stickers) - £49.00
Medal Sticker Volume Discounts* - 10% off orders over £980 (20 x rolls), 20% off orders over £2,450 (50 rolls)
Medal Sticker Delivery Charge* - Whilst delivery is free of charge, the IWC is not responsible for any local charges or duty that are applied at the point of reception. All orders will be automatically dispatched to the address on your IWC Account unless an alternative address is sent to info@iwcevents.com within 24hours of your order being placed.
IWC Medal Artwork Licence
Alternatively, you can purchase an IWC Medal Artwork Licence with all requests processed within 48 hours and artwork emailed once approved.
All promotional award materials are subject to copyright. It is prohibited to produce your own stickers unless you have purchased the licence rights to do so and on the proviso that they are used for the appropriate awarded wines/vintages from the International Wine Challenge.
Licence fee prices start from £200 for an annual contract.
To discuss purchasing a licence fee, please contact lee@iwcevents.com
They drive SALES
A groundbreaking IWC study in partnership with major UK supermarkets Co-op and M&S proved that medal stickers don’t just influence – they convert.
- Co-op’s IWC Great Value winner soared by 476%
- Gold medal wines saw a 200% sales boost where the stickers were applied
- M&S wines with gold stickers jumped 117.3%.
- One silver winner saw a staggering 700% increase in sales.
These aren’t hypothetical gains – these are real-world results from retail shelves. When shoppers are faced with choice, IWC stickers act as a powerful shortcut to trust.
They instantly signal quality, credibility and value. At the point of sale, that’s the edge your wine needs.
Don’t Leave Your Medal on the Shelf – Put It to Work.
Order IWC stickers for your medal-winning bottles
License the logo for custom use across print and digital marketing
Drive customer confidence and maximise every sale opportunity
Sarah Benson, the Co-op’s wine buyer (Commercial BWS, Impulse and Kiosk), said: “We have seen very positive results which would suggest that customers recognise the IWC medal stickers and they make a significant influence on their purchases.”
The stickers are a crucial step in helping guide consumers at the point of sale – as Helen McGinn, author of The Knackered Mother’s Wine Club and IWC Panel Chair, comments: “It’s really hard to choose a wine when you go into a shop and you’re looking at a whole wall of bottles and a lot of them look fairly similar, you’ve only got a label to go on. An IWC medal is a really easy way just to signpost and help them make a decision when it comes to buying.”
Thousands of wines are judged. Only the best receive medals. Make yours stand out.
Sticker Rates
IWC stickers are all available to purchase here.
1 x roll (1,000 stickers) - £49.00
Medal Sticker Volume Discounts* - 10% off orders over £980 (20 x rolls), 20% off orders over £2,450 (50 rolls)
Medal Sticker Delivery Charge* - Whilst delivery is free of charge, the IWC is not responsible for any local charges or duty that are applied at the point of reception. All orders will be automatically dispatched to the address on your IWC Account unless an alternative address is sent to info@iwcevents.com within 24hours of your order being placed.
IWC Medal Artwork Licence
Alternatively, you can purchase an IWC Medal Artwork Licence with all requests processed within 48 hours and artwork emailed once approved.
All promotional award materials are subject to copyright. It is prohibited to produce your own stickers unless you have purchased the licence rights to do so and on the proviso that they are used for the appropriate awarded wines/vintages from the International Wine Challenge.
Licence fee prices start from £200 for an annual contract.
To discuss purchasing a licence fee, please contact lee@iwcevents.com
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