Why your IWC medal matters
Higher prices — backed by global economic studies
Independent research across France, Portugal, Australia, Switzerland and international online retail shows that medal-winning wines can support 10–15% higher average prices, with Gold medals achieving even stronger premiums.
(AAEA, Wiley, Taylor & Francis, EconStor)
This isn't theory — it's economics.
Measurable sales uplift at the shelf
Real UK supermarket trials using IWC medal stickers on more than 100 wines delivered strong, double-digit sales growth, with some standout bottles achieving exceptional lifts.
This mirrors global retail experiments showing that shoppers are more confident — and more likely to choose — the wine with the medal.
A trusted cue in a crowded, price-pressured market
When consumers face a wall of options, they grab the wine that looks trustworthy.
A medal does that instantly.
Shoppers trust awards that are credible, clearly defined and genuinely selective — exactly the characteristics that set IWC medals apart.
High-impact, low-cost differentiation
In a tough economy, standing out quickly matters.
An IWC medal sticker is one of the highest-ROI tools available to producers:
● inexpensive
● globally recognised
● easy to apply
● proven to influence buyers and consumers
A few pennies' worth of sticker can deliver real, measurable value.
Order Your IWC Medal Stickers
Order IWC stickers for your medal-winning bottles. Add recognised quality directly to your bottle.
Small sticker. Big commercial impact.
Turn your result into stronger sales
Here are practical ways to maximise your IWC success:
Use medal stickers on every bottle
They increase visibility, justify price points, and prompt consumer choice.
Share your results everywhere
Website, social media, newsletters, export pitches, trade presentations —
IWC medals strengthen every story you tell.
Update your technical sheets and retailer materials
Buyers respond strongly to recognised awards when reviewing new listings.
Leverage your medal at trade fairs
IWC medals act as an immediate quality signal for importers and distributors.
Add the digital medal badge to your product pages
Proven to increase click-throughs and boost purchase likelihood online.
What if your wine won Bronze or Commended?
Not every wine hits Gold or Silver — and that's OK.
A Bronze or Commended medal still gives you real commercial advantages.
Consumers aren't analysing medal tiers.
They're looking for a little reassurance when choosing between two similar wines.
Your medal gives them exactly that.
Here's what Bronze and Commended winners gain:
Instant visibility in a crowded aisle
A Bronze sticker still makes your bottle stand out.
Shoppers notice it — especially in the £7–£15 range.
A reassurance cue for everyday drinkers
Most shoppers want a quick, trustworthy signal.
A Bronze or Commended medal says:
"This wine passed. Experts said yes."
Better performance online
On retailer sites, even a Bronze medal icon lifts:
● click-through rates
● dwell time
● add-to-basket likelihood
It's a small badge with real digital impact.
Support in trade conversations
Distributors and buyers appreciate independent validation at any level.
A Bronze helps support price points and strengthens listing pitches.
Export advantage
In many markets, any credible award is a competitive edge.
A Bronze or Commended medal tells importers your wine met international standards.
Proof you're on the right track
A Bronze or Commended medal means your wine succeeded where many didn't.
It passed. It showed consistency.
And it often signals a path toward Silver next year.
Motivation for your team
Medals at all levels celebrate the work of your vineyard and cellar teams —
and they deserve that recognition.
A medal at any level gives buyers and consumers a reason to trust your wine.
And trust drives sales.
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