Why enter your wines into the International Wine Challenge?

Wine producers from around the world enter their wines to be judged by the International Wine Challenge because they trust the IWC to help their wines stand out on a global platform. At the IWC Awards, we interviewed some of the top ranking producers, importers and retailers in the competition to find out how important receiving an IWC Trophy can be for their business.

Tony Harper

Tony Harper

Export, Distribution and Administration Manager

De Bortoli Wines, Australia

"De Bortoli Wines see the IWC as one of the most prestigious competitions we enter our wines into, obtaining an IWC medal is the best recognition to facilitate selling and promoting our wines globally.

De Bortoli Wines , as I am sure all other entrants do, aim to get the IWC recognition that we then use to display on our website, tasting notes and in cases medals on the bottles. Our customers equally seek wines that have the IWC recognition."

Faouzi Issa

Faouzi Issa

Winemaker and Managing Director Domaine des Tourelles, Lebanon

"We are increasing our production to meet the growing demand from our export markets. Since being awarded the IWC Great Value Champion Red Trophy 2017, we have seen our orders increase."

Lucy Bennett

Lucy Bennett

Marketing, The Champagne Company, United Kingdom

"At The Champagne Company, we use the IWC medal results on our e-commerce site to ensure consumers are reassured and confident when selecting their champagnes.

The IWC medal highlights champagnes at the top of their class on an international level which drives consumer confidence to purchase."

Anne Jones

Anne Jones

Category Buyer Drinks, Waitrose & Partners, UK

"We have worked on this together for a long time doing the blending in New Zealand, it’s a demonstration of what we do and how we like to work with our supplier base."

Johnathan Butt

Johnathan Butt

Indevin, New Zealand
IWC 2019 Great Value Champion White

"The IWC competition can help catapult your wines onto the international stage, it increases awareness of your product to a global audience and helps drive sales as ...

...awards deliver added confidence to consumers, as winning a gold medal or trophy within your specific category places the wine on a pedestal which shouts “try me, I’m best in class”, so logically this drives trial. In addition to the outward benefit, for all employees within your own business it delivers a huge amount of pride and reward for the hard work that goes into making the wine, this filters down to all aspects of the business, from vineyard worker to winemakers, it’s a win-win!"

Luís Sottomayor

Luís Sottomayor

Winemaker, Sogrape Vinhos, Portugal
Portuguese Red Trophy, IWC Great Value Champion Red 2019

"We are really proud to win this award…but we worked for it! We tried to produce a wine that was easy to drink every day, but with great quality – that’s what we work towards every day, so to win the award makes us try to do better and better."

Find out more 

Júlio Fernandes

Júlio Fernandes

Comercial Director, Justino’s, Portugal
IWC Champion Fortified Wine 2019

"It’s great and important for us to win this award, for us it’s a ‘must’ to be in the International Wine Challenge ...


... it’s the third time we have been nominated for this prize."

Graham Nash

Graham Nash

Product Development Manager, Tesco
IWC Own Label Awards 2019

"We are thrilled to win this IWC award again, it’s the first time in 3 or 4 years, it’s what we gauge ourselves on, so we are really, really pleased."

See all IWC 2019 Tesco Finest winning wines 

Birgit Eichinger

Birgit Eichinger

Winemaker, Weingut Birgit Eichinger, Austria
IWC Champion White Wine 2019

'It’s a really big honour to hold this prize, not only for our winery but also for the whole of Austria ...

.... to show the whole wine world how amazing and how much potential Austrian wines have – I’m really overwhelmed!'

Benedetta Contini Bonacossi and Beatrice Bonacossi

Benedetta Contini Bonacossi and Beatrice Bonacossi

Winemakers, Tenuta Di Capezzana, Italy
IWC Champion Sweet Wine 2019

'We are very proud to win this award; the wine is made in a very traditional way… We joke that it is the winemaker’s fourth child as she uses so much care looking after the grapes. We are so proud to receive this award.'

Find out more about Vinsanto Riserva, 2011

Regis Camus

Regis Camus

Winemaker, Rare, France
IWC Champion Sparkling Wine 2019

"I have been chef de cave for a long time at Charles Heidsieck, and Piper Heidsieck and today for the first time I have won with Rare champagne. The IWC award is a testament to the House, the team and the owner. I’m very proud of this IWC trophy."

Find out more about Rare Champagne Millésime, 2006

  • Sponsors of the Supermarket of the Year Award
  • Sponsors of the Champion Wine Awards
  • Sponsors of the Great Value Champion
  • Sponsors of the Champion Sake Award
  • Sponsors of the Great Value Sake Award
  • Sponsors of the Own Label Range of the Year
  • Sponsors of the Large Independent of the Year Award
  • Sponsors of the Convenience Store Chain of the Year
  • Sponsors of the Large Agent of the Year
  • Sponsors of Wine Educator of the Year
  • Sponsors of the IWC Wine Bar Wine List of the Year Award
  • Sponsors of the Wine Club of the Year
  • Sponsors of the On-Trade Supplier
  • Sponsors of the Bordeaux Specialist Merchant of the Year Award
  • Sponsors of the German Specialist Merchant of the Year Award
  • Sponsors of the Rosé Specialist Merchant of the Year Award
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