International Wine Challenge

Why is IWC competition different?

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Your guide to participating in the IWC 2021

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Tony Harper

"De Bortoli Wines see the IWC as one of the most prestigious competitions we enter our wines into, obtaining an IWC medal is the best recognition to facilitate selling and promoting our wines globally.

De Bortoli Wines , as I am sure all other entrants do, aim to get the IWC recognition that we then use to display on our website, tasting notes and in cases medals on the bottles. Our customers equally seek wines that have the IWC recognition."

Tony Harper

Export, Distribution and Administration Manager

De Bortoli Wines, Australia

Faouzi Issa

"We are increasing our production to meet the growing demand from our export markets. Since being awarded the IWC Great Value Champion Red Trophy 2017, we have seen our orders increase."

Faouzi Issa

Winemaker and Managing Director Domaine des Tourelles, Lebanon

Lucy Bennett

"At The Champagne Company, we use the IWC medal results on our e-commerce site to ensure consumers are reassured and confident when selecting their champagnes.

The IWC medal highlights champagnes at the top of their class on an international level which drives consumer confidence to purchase."

Lucy Bennett

Marketing, The Champagne Company, United Kingdom

First, do no harm

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Soil analysis as a marketing tool

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Fermenting Furmint

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Adapting your winemaking to your expectations

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Essential reading: What consumers want

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‘This job just takes everything'

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IWC Timeline IWC Timeline

  • 27 November 2020
  • IWC 2021 Entry opens
  • 5 March 2021
  • IWC 2021 - Consolidated shipping deadline
  • 24 March 2021
  • IWC 2021 - Entry deadline
  • 26 March 2021
  • IWC 2021 - Private shipping deadline
  • 14th to 23rd April 2021
  • IWC 2021 Judging - Medals
  • 13th May 2021
  • IWC 2021 Medals Results
  • 17th May 2021
  • IWC 2021 - Trophy Results
  • 30th June 2021
  • IWC 2021 Awards announcement

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Upcoming events IWC Timeline

  • 30th June 2021
  • IWC 2021 Awards announcement

View all

  • Sponsors of the Supermarket of the Year Award
  • Sponsors of the Champion Wine Awards
  • Sponsors of the Great Value Champion
  • Sponsors of the Champion Sake Award
  • Sponsors of the Great Value Sake Award
  • Sponsors of the Own Label Range of the Year
  • Sponsors of the Large Independent of the Year Award
  • Sponsors of the Convenience Store Chain of the Year
  • Sponsors of the Large Agent of the Year
  • Sponsors of Wine Educator of the Year
  • Sponsors of the IWC Wine Bar Wine List of the Year Award
  • Sponsors of the Wine Club of the Year
  • Sponsors of the On-Trade Supplier
  • Sponsors of the Bordeaux Specialist Merchant of the Year Award
  • Sponsors of the German Specialist Merchant of the Year Award
  • Sponsors of the Rosé Specialist Merchant of the Year Award
  • Supporter 1
  • Supporter 2
  • Supporter 3
  • Supporter 4
  • Supporter 5