Inspired by over 40 years of IWC heritage in the UK and nearly a decade in Spain, this new edition in Buenos Aires is set to become the most prestigious celebration of the wine trade in South America. The awards are organised by Winifera, under the direction of María Laura Ortiz (Country Ambassador for IWC since 2017 and an IWC judge since 2014), with the support of the global IWC leadership team.
The ceremony will take place on 25 September 2025 at the Hilton Buenos Aires, and will include a full-day programme featuring IWC Talks, a curated wine trade and consumer fair, and an exclusive gala dinner where 22 categories will be awarded — including trophies for the best Argentine wines from the international IWC competition previously held in London.
The judging process is rigorous, combining confidential evaluations, specialist co-chairs, and secret judges, all coordinated under the standards of the global IWC brand. The winners will represent not only best-in-class performance, but also innovation, leadership, and influence in shaping the Argentine wine industry.
With its strong international positioning and national impact, the IWC Wine Industry Awards Argentina are designed to become an annual milestone that celebrates the present — and helps shape the future — of wine culture in the region.
More information at: www.winechallengearg.com#

Canopy Articles
IWC Wine Industry Awards Argentina: A Landmark Celebration of the Wine Ecosystem
The IWC Wine Industry Awards arrive in Argentina for the first time in 2025, with a mission to recognise excellence across the entire wine value chain.

The IWC Wine Industry Awards has arrived in Argentina for the first time