The IWC Discovery Tasting 2025 is now open!

The Discovery Tasting offers a unique platform for IWC medal-winning wines and sakes seeking distribution in the UK. It is a fantastic opportunity for UK buyers to discover standout, medal-winning wines that impressed the judges at this year's International Wine Challenge.

Buyers from all channels - including supermarkets, agents, importers, independents, and major restaurant and hotel chains - are now able to select and receive free IWC medal-winning samples delivered straight to their door via the IWC Discovery Wines' sample delivery service.

IWC medal-winning wines included in the Discovery tasting will be dispatched to buyers and importers this September. A dedicated online search tool allows buyers to select their samples from a list of wine and sake, creating a more effective and targeted tasting experience – all without leaving the office or sharing a spittoon!

Our partner, Wine Logistics, will re-bottle* samples of participating medal-winning wines into 50ml bottles and send them to verified UK on- and off-trade buyers.

Recipients of the IWC Discovery Tasting Sample service will have access to a dedicated website with information including the details of each wine/sake, IWC medal status, and tasting note with producer contact details making it easy to follow up on any wines which impressed.

To access the Discovery Tasting portal and receive your wine samples, please email lee@iwcevents.com to receive your access code.

* Please note: You must be a UK-based buyer or importer to receive samples from the IWC Discovery Tasting.