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- Chris Boiling
- 2025-05-08
“We want to redefine wine.” So says Ben Clarke, executive chairman of Vinarchy.
It’s a significant statement because new global wine company Vinarchy ranks among the largest in the sector, producing over 32 million 9L cases annually and generating more than AUS$1.5 billion ($960m) in annual net sales.
Vinarchy combines the assets of wholly-owned Accolade Wines with the Australian, New Zealand and Spanish wine businesses formerly owned by Pernod Ricard. These were acquired by Australian Wine Holdco Limited (AWL) – a consortium of international institutional investors – last month (April 2025).
Clarke is confident the new company is well equipped to negotiate the challenges facing the industry. He says Vinarchy will bring scale and innovation to global winemaking: “We believe Vinarchy can lead the future of the wine category. We will be a dedicated wine company, with scale, capability, reach, resources, talent, and an exceptional portfolio of leading brands. We want to redefine wine.
“The global wine industry faces serious structural challenges. Global wine consumption has been declining for years, driven by changing consumer preferences and a shift to lower-alcohol drinks.
“Vinarchy will be bold and imaginative in meeting these challenges. With our enhanced scale, brand investment program, innovation capability and industry-leading talent, we believe we can meet many of the challenges that the industry faces.”
In a statement, Vinarchy says it will redefine wine by meeting the fast-changing needs of consumers with new formats, innovative products and experiences that welcome all into wine for moments of celebration and connection.
“Vinarchy is a place where passionate people can do their very best work, break new ground and redefine the industry they love,” the company adds.
Clarke also emphasises the company’s commitment to accelerating the growth of its leading brands globally, particularly in emerging markets across Asia. The reopening of the Chinese market has been a boon for Australian wine exports, with Vinarchy experiencing a surge in demand. Additionally, the company is exploring opportunities in Japan, Korea, and India, leveraging Pernod Ricard’s established presence in these regions to expand its footprint.
The former Pernod Ricard brands include Jacob’s Creek (one of the top 10 most valuable wine brands in the world), Orlando and St Hugo from Australia, Brancott Estate, Stoneleigh and Church Road from New Zealand, and Campo Viejo (above, the number one Rioja wine brand in the world), Ysios (a rising star in the World’s Best Vineyards list), Tarsus and Azpilicueta from Spain. The labels join the Accolade portfolio of Hardys (the number two Australian wine brand globally), Echo Falls and Jam Shed.
That’s the combined annual retail sales in 2024 for three of the brands – Hardys, Campo Viejo and Jacob’s Creek (above).
It’s a significant statement because new global wine company Vinarchy ranks among the largest in the sector, producing over 32 million 9L cases annually and generating more than AUS$1.5 billion ($960m) in annual net sales.
Vinarchy combines the assets of wholly-owned Accolade Wines with the Australian, New Zealand and Spanish wine businesses formerly owned by Pernod Ricard. These were acquired by Australian Wine Holdco Limited (AWL) – a consortium of international institutional investors – last month (April 2025).
Clarke is confident the new company is well equipped to negotiate the challenges facing the industry. He says Vinarchy will bring scale and innovation to global winemaking: “We believe Vinarchy can lead the future of the wine category. We will be a dedicated wine company, with scale, capability, reach, resources, talent, and an exceptional portfolio of leading brands. We want to redefine wine.
“The global wine industry faces serious structural challenges. Global wine consumption has been declining for years, driven by changing consumer preferences and a shift to lower-alcohol drinks.
“Vinarchy will be bold and imaginative in meeting these challenges. With our enhanced scale, brand investment program, innovation capability and industry-leading talent, we believe we can meet many of the challenges that the industry faces.”
In a statement, Vinarchy says it will redefine wine by meeting the fast-changing needs of consumers with new formats, innovative products and experiences that welcome all into wine for moments of celebration and connection.
“Vinarchy is a place where passionate people can do their very best work, break new ground and redefine the industry they love,” the company adds.
Clarke also emphasises the company’s commitment to accelerating the growth of its leading brands globally, particularly in emerging markets across Asia. The reopening of the Chinese market has been a boon for Australian wine exports, with Vinarchy experiencing a surge in demand. Additionally, the company is exploring opportunities in Japan, Korea, and India, leveraging Pernod Ricard’s established presence in these regions to expand its footprint.
Vinarchy in numbers
11 wineries
These are in Australia, New Zealand, South Africa, and Spain. They include Berri Estates, the largest winery in the Southern Hemisphere.3 countries with leading brands
The former Pernod Ricard brands include Jacob’s Creek (one of the top 10 most valuable wine brands in the world), Orlando and St Hugo from Australia, Brancott Estate, Stoneleigh and Church Road from New Zealand, and Campo Viejo (above, the number one Rioja wine brand in the world), Ysios (a rising star in the World’s Best Vineyards list), Tarsus and Azpilicueta from Spain. The labels join the Accolade portfolio of Hardys (the number two Australian wine brand globally), Echo Falls and Jam Shed.
AU$2bn
That’s the combined annual retail sales in 2024 for three of the brands – Hardys, Campo Viejo and Jacob’s Creek (above).
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