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FrenchA Shift in Momentum
Since the award, interest in the Le Grand Domaine range has surged. Enquiries have increased not only across South Africa but in strategic export markets as well. The awarded wine is now in such high demand that the estate has made the decision to release it on allocation only, further enhancing its cachet.
The winery has also entered strategic conversations with a leading European retailer – a potential move that could significantly strengthen its presence in the premium retail segment. Meanwhile, restaurant and hotel groups are reaching out more than ever, eager to secure a distinctive South African Cabernet for their premium lists.
Growing Recognition in the Trade
Trade engagement has risen sharply. Sommeliers, boutique wine merchants, and key distributors have cited the IWC win as their first introduction to the label – a clear signal that the award has opened doors.
Social engagement has also reflected this momentum, with notable spikes in traffic and interaction surrounding the announcement, particularly from international markets.
Media Highlights and Industry Response
The IWC recognition caught the attention of media outlets across both local and international wine circles. Features in Time Out Cape Town, Food & Home Magazine, and an interview with Jacaranda FM have all contributed to a broader audience becoming familiar with the estate.
In the trade, the response has been one of affirmation: the wine's structure, depth, and elegance have drawn praise, with many seeing it as a benchmark for what Stellenbosch Cabernet can offer on the world stage.
Looking Forward
Le Grand Domaine is seizing the moment. Several initiatives have been inspired by the IWC accolade:
- Library Release: A limited allocation of earlier Grand Vin vintages will be released for collectors and long-time followers.
- Campaign Launch: The estate is preparing to unveil a new global initiative titled Grand by Nature, celebrating its terroir and artisanal ethos.
- Customer Loyalty: An exclusive wine club is in development to deepen engagement with loyal supporters.
- Trade Hospitality: Upgrades to the tasting room and visitor experience are underway, ensuring trade partners and international guests receive a world-class welcome.
A Word from the Team
"This recognition has validated our vision — not just for the wine itself, but for the way South African Cabernet can compete globally. We've always believed in our land and our people. The IWC win has simply helped others believe it too."
— Debbie, Winemaker
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