Discovery Tasting - IWCを通した販促活動

The Discovery Tasting provides a unique platform for IWC medal-winning wines and Sake portfolios seeking representation in the UK.


Buyers from all channels, including supermarkets, agents, importers, independents, and major restaurant and hotel chains are now able to select and receive IWC medal-winning samples direct to their door via IWC Discovery Wines’ sample delivery service.


IWC medal-winning wines included in the Discovery tasting will be grouped into categories dispatched to buyers and importers. Buyers will select their category requests from a list of pre-grouped wine categories enabling buyers to easily browse the groups and find products relevant to them. The concept allows a more effective and targeted tasting experience, making it easier than ever for buyers to discover new wines, all without leaving home – or sharing a spittoon!


IWC will re-bottle* samples of participating medal-winning wines and Sake into aluminium 50ml pouches and dispatch to qualified UK on- and off-trade requests.

Recipients of the IWC Discovery Tasting Sample service will be provided with a sample category information document including the details of each wine in the group, Beverage ID, IWC medal status and tasting note with producer contact details.




Entry into IWC Discovery Tasting

To enter the Discovery Tasting, please complete section 2 when submitting your sake into the IWC judging. It is essential that you indicate your primary focus (off-trade independent, off-trade multiple or on-trade) so that we can send your wines to the most relevant sector.

The fee (per sake) to be included in the IWC Discovery Tasting is ¥12,640 * on top of the standard entry fee. Two additional samples are required to be sent.



*Still wine and Sake only. Sparkling wine/sake will remain in bottles as supplied. Only wines achieving an IWC medal will be included in the IWC Discovery sample boxes.



Rejoignez International Wine Challenge

  • Sponsors of the Supermarket of the Year Award
  • iFavine
  • Sponsors of the Great Value Sake Award
  • Sponsors of Buying Team of the Year
  • Sponsors of the Large Independent of the Year Award
  • Sponsors of Wine Educator of the Year
  • Sponsors of IWC Online Retailer of the Year
  • Sponsors of the Restaurant Wine List of the Year
  • Sponsors of IWC Champion Sake of the Year
  • Sponsors of the Rosé Specialist Merchant of the Year Awards
  • Supporter 4
  • Supporter 5
  • Hillebrand Gori