About the Merchant Awards

Merchant Awards

Please note that the IWC Merchant Awards UK now have a new website. Please visit the new site for more information.


The International Wine Challenge Merchant Awards celebrate the most successful small and large businesses, who deliver an outstanding service to wine consumers across the UK. The awards are based on top quality wines, but, most importantly, in this sector of the awards, of a commercially successful, viable, and proven business model.


Winning an award carries a number of significant benefits;

  •    Acknowledges the team behind the company
  •    Builds consumer and trade awareness through an established UK and International PR campaign
  •    Offers huge marketing opportunities for the company
  •    Establishes the company in the highest regard amongst its peers
To see a full list of last year’s winners click here (opens in the new Merchant Awards UK website)

What the trade say...

"To say we are over the moon would be a massive understatement. IWC awards are the gold standard of our industry and winning the IWC Specialist Merchant of the Year for Portugal and High Street Chain of the Year means a lot. We have achieved this as a result of the hard work of my fellow colleagues at Oddbins, the loyalty of our customers and the unwavering support of our shareholders. On their behalf we would like to thank the IWC for recognising our long, hard battle to get Oddbins to where it is today: thank you!”
Ayo Akintola MD Oddbins

To enter and for more information about the IWC Merchant Awards, head over to our new website.