Welcome to the International Wine Challenge: your opportunity to showcase your wines on a truly global stage. Whether you're a long-standing entrant or joining for the first time, our entry process is now simple, clear and designed to help you enter with ease.
The International Wine Challenge is trusted worldwide as a benchmark for wine quality.
In a competitive global market, an IWC medal offers clarity, credibility and commercial value — helping your wine stand out where it matters most.
"These trophies are a powerful recognition of the precision and dedication behind our wines. Being awarded by such a trusted global competition means the world to our team."
Eric Heerema, — CEO & owner, Nyetimber
Behind every IWC result is a panel of internationally respected wine professionals.
Our judges include Masters of Wine, Master Sommeliers, buyers, winemakers and leading trade experts from across the global wine industry. Together, they bring diverse perspectives, deep expertise and an unwavering commitment to blind tasting and fair evaluation.
Co-Chairs Asia-Pacific
Judge Emeritus
South Africa Co-Chair
Australia Co-Chair
China Co-Chair
Judged by the people who shape the wine trade
The International Wine Challenge brings together internationally respected wine professionals, including Masters of Wine, Master Sommeliers, senior buyers, winemakers and leading sommeliers from across the global trade.
At each regional competition, every wine is assessed completely blind by expert judging panels within its market and regional context. Medal-winning wines are then re-tasted at the IWC in London, where Gold medal winners are judged again by senior international panels for Trophy consideration.
This two-stage process combines regional expertise with global benchmarking, ensuring results of consistency, credibility and international relevance.
For more information see judging process.
Sleeker judging. Fewer bottles. Lower shipping costs
Less wine shipped. Less cost. Same global credibility.
From 2026 the IWC moves to a single round of judging so we have a more efficient process with less cost and complexity for producers. What this means for you:
3 bottles per entry (previously 4)
Lower international shipping costs across all regions
Extra savings when shipping four or more wines together
Low & No Alcohol Wines
A newly refined category recognising the rapid growth of low and no alcohol wines.
A refined judging pathway for wines up to 5% ABV, led by a dedicated specialist panel chaired by Angela Mount. These wines are judged on their own terms, focusing on balance, flavour integrity and drinkability.
Entry Instruction: Select Low / No Alcohol in the entry form and enter at the standard IWC fee.
IWC ICON Wines
Eligibility: For flagship and premium wines only of min £60 RRP.
Judging Process: Icon Wines are judged separately by leading sommeliers and fine-wine buyers.
Recognition: Icon Wines sit outside the standard medal system and receive peer-level assessment and dedicated recognition.
Entry Instruction: Select Icon Wines in the entry form, submit one bottle, with a £25 additional judging fee.
We judge wines across a comprehensive range of categories and sub-categories. Each wine is evaluated alongside others of similar style and price point.
If you are sending wines from one of these countries, you will be automatically entered into the competition.
Entry fees have been designed to make participation as accessible as possible, with transparent pricing and regional judging that reduces shipping costs while maintaining the International Wine Challenge's globally recognised standards of excellence.
TBC
per wine (plus VAT where applicable)
Early Bird: TBC off with code TBC
(save TBC per entry)
Early Bird deadline: TBC
Bottle requirement: 3 bottles per entry
VAT applies to UK companies
If you're new to the IWC, start by creating an account or signing in. For queries regarding your company's existing account, please contact Chris Ashton.
Once logged in, you'll find the wine entry form in your dashboard. A checklist of required information is provided to help you complete it accurately.
When your entries are ready, proceed to checkout. You can pay by credit card or request an invoice in GBP, EUR or USD.
Each wine requires three bottles. Please pack your samples securely for transit.
After submitting your entry, you'll receive:
You may ship via:
Only 3 bottles per entry.
Details TBC once the competition is open.
For more information on packaging guidelines please visit IWC shipping page.
Turn your win into sales.
An IWC medal is more than recognition – it's a route to market.
Through the IWC Discovery Tasting, medal-winning wines are made visible to UK buyers from leading retailers, importers and on-trade groups via a secure online platform.
Buyers actively search, filter and select wines based on their own criteria - including style, region, price, medal level and category - and request samples only when there is genuine interest.
In 2025, over 2,000 samples reached buyers from
Majestic, M&S, Co-op, Tesco, The Wine Society, Hallgarten and more.
Your wine will be:
· Listed on IWC's dedicated buyer platform with medal, tasting note and producer contact details
· Re-bottled into professional 50ml tasting samples
· Dispatched only to verified buyers who request it, not mass-sent
· Presented directly to retail and on-trade decision-makers
Important!
- Discovery Tasting must be selected at the time of entry.
- Entries cannot be added after results are announced.
"It's like taking your wines to every UK buyer — without the hassle."
The International Wine Challenge is organised by:
IWC Events Ltd
12 St. George's Industrial Estate, White Lion Road, Amersham, HP7 9JQ
Tel: +44 (0)7884 063405
Email: info@iwcevents.com
By entering, you consent to the use of your data for administering the competition and for any purposes to which you have explicitly agreed.
If your wine is already available in the UK, your UK representative should submit the entry on your behalf.
If your wine has no UK importer and you wish to join the Discovery Tasting, select Yes in Question 2 of the entry form and pay the supplementary fee.
Entry fees vary by category and tranche. Please refer to the pricing section for detailed fee information.
Online payment via most major credit cards.
Invoices available in GBP, EUR and USD.
TBC
Wines can be tasted up to three times, with one additional bottle kept for condition checks. Therefore each entry requires three bottles (five bottles if you enter the IWC Discovery Tasting.)
Tranche 1 sample deadlines:
Tranche 2 sample deadlines:
All courier shipments must arrive Duty Paid.
The entrant is responsible for any penalties or unpaid charges.
All samples become the property of the IWC once received.
To enter:
The wine must not have UK representation at submission.
Find out more on this page about the IWC Discovery Tasting.
To cancel an entry you must email the IWC with the name of the wine to be withdrawn and the name of the company deleting the entry.
Entry fees can only be refunded in full if the cancellation is made before the first date of IWC judging 2026.
CANCELLATIONS AFTER THIS DATE WILL NOT BE REFUNDED. If the entrant has used the IWC consolidated shipping service prior to cancelling the entry, the shipping fee will not be refunded.
If multiple companies submit the same wine, all names will appear in the results.
Entry fees will not be refunded.
Medal artwork may be used until 31 December 2026. Standard-resolution artwork and social media templates are free to download via your account.
Physical medal stickers for your bottles can be purchased here.
These rules are governed by English law.
All disputes fall under the exclusive jurisdiction of the English courts.
Still have questions?
Our support team is ready to help you with any questions about the entry process, judging, or competition details.
