The Discovery Tasting

Looking for representation?

The Discovery Tasting provides a unique platform for IWC competition entrants who are seeking representation in the UK.

Only wines that don't yet have an importer to the UK are eligible to participate. Buyers from all channels, including supermarkets, agents, independents, major restaurant and hotel chains, attend the IWC Discovery Tasting.  

Wines are presented in three sections and grouped by country and style, enabling buyers to easily browse and find products relevant to them.

The Discovery Tasting will take place from 2nd to 4th June 2014 at the London Wine Fair. To enter please see point 2 on the entry form and select the section in which the wine should be presented. The tree sections are off-trade independent (independent merchants), off-trade multiple (supermarkets, high street) and on-trade (restaurants, bars, hotels).

The fee for participating at the IWC 2014 Discovery Tasting is £45/€59/US$78 per entry/wine in addition to the online or paper entry fee and two extra wine samples are required. 

"The Discovery Tasting offer is a very convenient opportunity to taste un-imported wines in the summer – which is a great buying period for us. With the wines laid-out by country it is easy to taste through a specific wine category quickly and efficiently e.g. American Zinfandel. Over the last 3 years we have often followed up on tastings at the show as we are confident that the wines in the Discovery Tasting don't yet have an importer and are clearly keen to work in the UK as they are investing in the show."

Sarah Knowles, Wine Category Manager, Amathus Drinks PLC

  •  Red
  •  Rosé
  •  White

    This is a numerical code, unique to the company who entered the wines into the IWC. It will be 6 digit code starting with 44****. Searching using the Customer ID will find the all award winning wines for this entrant. If you cannot recall your Customer ID please email or login to your account where you can also review your results or get your ID

    If you were a judge at the IWC and you want to check up on a wine you tasted, please type in the Wine Code from your tasting notes to obtain the details of the wine.