The Discovery Tasting
Looking for representation?
The Discovery Tasting provides a unique platform for IWC competition entrants who are seeking representation in the UK.
Only wines that don't yet have an importer to the UK are eligible to participate. Buyers from all channels, including supermarkets, agents, independents, major restaurant and hotel chains, attend the IWC Discovery Tasting.
Wines are presented in three sections and grouped by country and style, enabling buyers to easily browse and find products relevant to them.
The Discovery Tasting will take place from 2nd to 4th June 2014 at the London Wine Fair. To enter please see point 2 on the entry form and select the section in which the wine should be presented. The tree sections are off-trade independent (independent merchants), off-trade multiple (supermarkets, high street) and on-trade (restaurants, bars, hotels).
The fee for participating at the IWC 2014 Discovery Tasting is £45/€59/US$78 per entry/wine in addition to the online or paper entry fee and two extra wine samples are required.
"The Discovery Tasting offer is a very convenient opportunity to taste un-imported wines in the summer – which is a great buying period for us. With the wines laid-out by country it is easy to taste through a specific wine category quickly and efficiently e.g. American Zinfandel. Over the last 3 years we have often followed up on tastings at the show as we are confident that the wines in the Discovery Tasting don't yet have an importer and are clearly keen to work in the UK as they are investing in the show."
Sarah Knowles, Wine Category Manager, Amathus Drinks PLC