An excellent opportunity for producers to discover UK representation
Looking for UK representation? The IWC Discovery Tasting will provide a platform to the UK market if you have entered the IWC, but don't yet have the right importer for your wines.
The Discovery Tasting is an integral part of the International Wine Challenge. It takes place in May after the IWC tastings. This is the time of year when UK buyers are looking for new wines to stock during the summer and for the all-important winter selling season. We know all the key players, from supermarket buyers to agents, independent wine merchants to sommeliers, and invite them all.
The Discovery Tasting provides them with the opportunity to taste, at their leisure, without interruption, any style of wine from anywhere in the world that is looking for an importer and has entered the IWC. Wines are grouped by country, enabling tasters to browse through any section in which they're looking to fill gaps on their shelves.
IWC staff are on hand to open bottles and provide contact details for the wines' producers.
At a time when wine consumption is on the increase, the IWC Discovery Tasting provides a producer who wants to get into the UK market with an invaluable opportunity to put his or her range in front of the people who make the buying decisions.
The IWC Discovery Tasting costs £28.50 per wine entered, in addition to your standard IWC entry fee. Compare that with the cost of a sales trip to the UK, and the cost of presenting your wines to several buyers - if you can get appointments with them!
The IWC Discovery Tasting is an essential tool for anyone seeking access to UK buyers. |