Gary Vee tells it how it is!

Posted by Ray O'Connor | Filed under Wine Future

The video on your right may have slipped through the net in the early days of this blog. You can re-watch this interview with Gary Vaynerchuk of Wine Library Tv now.

Arguably the most engaging speaker  at last months Wine Future, Vaynerchuk has a clear idea of the way things are moving forward for wine writers and what the consumer actually wants. When I spoke to him at the event he told me that it’s not just wine that’s changing. Consumers as a whole are becoming more impatient, wanting today’s news today and not waiting 2 weeks for the magazine to come in the post. It’s been a tough year for subscriptions and as the Christmas season ticks over, time will tell if many are renewed in the new year. With the ease of Twitter, people you are following actually seek out, capture and post  news items from the web that they think may be of interest to their followers. There is almost too much information to swallow in any given morning or day. Nothing will get past this, or future generations in terms of breaking news. Gary’s new book, Crush It, talks about how everyone should take the bull by the horns and use social media to work for them to achieve their mission. He has been on almost all the leading talk shows in the States, but is only gaining recognition over here in the wine circles of late.

Vaynerchuk also divulged which wine regions he foresees making a greater impact in the future. He cited Portugal as being a winner in terms of value for money, both the reds and the whites. With reference to the U.S., he sees South African Chenin Blanc and Pinotage in a position to make a big impact, which the former has certainly managed to achieve here in the U.K. so far. He’s a larger than life character that has focused his attention on observing what’s out there on the internet and calculating how he can make it work for him.

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Read more | Comments (0) | December 4th, 2009