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The International Wine Challenge is acknowledged as the most influential blind tasting in the world. The IWC Library Collection is a natural extension of this as it follows the same rigorous judging principles. The aim of the Library Collection is to demonstrate the merits of premium wines and their cellaring potential.
Each year the tasting focuses on 10 year old and 5 year old wines. The 2010 tasting will review the 2000 and 2005 vintages. The IWC Library Collection provides a fantastic and unique opportunity to reach new customers and educate them in the benefits of trading up.
Why enter the IWC Library Collection?
Profile
The IWC Library Collection increases your exposure to consumers.
The results will be published online and in international consumer newspapers.
The competition will also be covered in the international trade press.
In addition, the listings will be included in the Worlds Best Wines Guide available on Amazon.
Endorsement
The independent panel of accredited experts brings a broad level of endorsement.
The judging integrity at the IWC Library Collection will follow the same internationally acclaimed and meticulous process as established at the International Wine Challenge.
Wines will be assessed for their current drinking as well as their cellaring potential.
Recognition
The results will be listed in the new and improved World’s Best Wine Guide.
The IWC Library Collection will be recognised by consumers and throughout the wine industry.
Tasting notes, with reference to cellaring potential, will give crucial direction to the consumer on the ageability of your wine.
This information will be available online at www.internationalwinechallenge.com following the judging.
Sales
A good score in the IWC Library Collection allows a wine to generate positive PR and marketing.
The IWC Library Collection aims to raise the profile of the wines entered, thus enhancing the brand and creating demand.
Profitability is enhanced by third-party endorsement.
Consumer confidence
A key benefit of the IWC Library Collection is to encourage consumers to trade up with confidence.
The Library Collection will bring new customers into the category of premium wines for both immediate consumption and cellaring.